The lazier you make your customers, the better chance you have of turning them into ridiculously loyal customers.
Think about it: each of us is constantly bombarded with distractions. Everything is competing for our attention, and we have limited focus to give out each day. To convert customers into ridiculously loyal customers, you have to streamline the entire process.
Make customers working with you easier by:
Thinking less
Doing less
Worrying less
These three components will fuel customer enthusiasm, keeping them coming back.
Sometimes, the greatest victory comes from letting customers revel in the joy of doing less. They'll thank you with their wallets and unwavering loyalty.
Unsure if your business embraces 'laziness'?
Reflect with these questions to gauge your laid-back customer experience:
Booking Appointments:
How easy is it for customers to book appointments?
Are there multiple easy ways with youbook?
How simple is it to schedule a repeat/follow-up appointment?
How seamless is the onboarding process for new customers?
Payments:
How easy is it for them to pay you?
Are there multiple payment options?
How quick is the checkout process?
Is your pricing a mystery or an open book?
Updates:
Think of Amazon's delivery updates. How can you apply that to your services?
Provide options for updates or progress status notifications.
Marketing Clarity:
How clear is your marketing? If your customers have to think, you might lose them.
Website Navigation:
Is your website easy to navigate, even on a phone?
Customer Support:
How easy is it for your customers to get their questions answered?
Is there a variety of channels for customers to reach out?
How quickly do you respond to customer inquiries or concerns?
Customer Experience:
How personalized is the customer experience?
How often do they see their name?
Do they feel like you know them and pay attention to their individual needs, and did you demonstrate that to them?
Perks:
How straightforward is the returns and refund process?
Do you offer a loyalty program or rewards system?
How easily can customers voice their valuable opinions to your company?
Remember, the goal is to make every interaction with your business as effortless as possible for your customers.