How Deep Is Your Love… I Mean Customer Loyalty
- zehrashary
- Jun 23
- 2 min read
There’s loyal—and then there’s ridiculously loyal.
Most businesses chase repeat customers. But if you want to spend less money on marketing while still growing almost effortlessly then - you want people who are emotionally invested. People who feel like working with you is part of who they are.
Let’s break down the loyalty levels:
Transactional loyalty: “You’re convenient.”
(They’ll stay until someone else makes it easier.)
Rational loyalty: “You’re better than the other options.”
(They’ll stick around until someone else offers more.)
Emotional loyalty: “You see me.”
(They feel understood, valued, and cared for.)
Ridiculously loyal: “I will rearrange my life for you.”
(This i
s the rare, golden standard. They don’t even see the competition anymore.)
Here’s a true story: A skincare expert I worked with had a client who moved across the country. The client found someone local, but said, “It’s just not the same.” So every few months, she flew back just to have a facial with her original practitioner. She didn’t just want skincare—she wanted that experience, that trust, that energy. ←Stuff like this happens more often than you think
Ridiculously loyal clients don’t compare you. They don't price-shop. They don’t just come back—they brag about you. They refer you without being asked. They spend more! And they feel a connection that's hard to describe, but impossible to fake.
What Creates Ridiculous Loyalty?
It’s how your clients feel when they interact with you — and how consistently you deliver on that feeling.
If your clients feel seen, known, safe, and better about themselves every time they walk through your doors or engage with your brand, they won’t just come back… they’ll want to bring their friends and family along with them.
Because people don’t stay loyal to a service. They stay loyal to the way they feel in your presence.
If you want customers who spend more, bring their friends, and loyal to you, then I invite you to a 15-minute free clarity call to see if I can help you create "bookmark" experiences that keep clients coming back and bragging about you.
No pressure, no pitch — just clarity on how to turn client interactions into genuine loyalty.
Remember, it's not what you do but how you do it! Style supersedes everything!
As always, I am here to help you get ridiculously loyal customers, so let's get to it!
