Why is Gifting Better Than Discounting?

It is a huge debate for marketers and business owners on what to do: Gifting or Discounting. 🎁💸

If you are in the wellness self-care business, such as holistic centers, natural medicine, & medical spas, I highly recommend gifting your services. 💆‍♀️🌿

Here is my quick and quirky video sharing the importance of gifting. 🎥🎉

Another way to look at it is that your business is your baby. If you start giving away discounts, you are telling people that you don't fully value your services. Discounting has the appearance that things are not selling the way we like, so we are going to reduce our price to entice you to buy. 🚫💰

However, if you choose to gift them money or credit towards your services, it has an entirely different tone. Gifting has the appearance that we value you as a customer and believe it is in your best interest to try our services. In an effort to make this work for you, we will gift you a certain amount or service. 🎁✨

Gifting leaves the customer feeling special and will respect you for holding your boundaries and not discounting your services. Two qualities I know we want all our customers to feel when interacting with us! 💖🙌

Hearing from you would make my day. Tell me what you think of this article and if you agree or disagree! 😊📝