If someone asked you to spend $5,000, $10,000, $55,00 on their service alone, How would your body react regardless of the potenial value? That’s your financial thermostat at work – your subconscious threshold for spending and earning money.
I recently learned about this concept from my mentor Jim Francis, a powerhouse who generated $108 million in four years and coaches corporate speakers (even Brian Tracy looks to him for advice).
Your financial thermostat isn’t fixed. It can always expand. Jim once hesitated to spend $2,000 on a service—now he comfortably manages $30 million in debt.
Here’s the moment that changed everything for him: In the early 1990s, Tony Robbins asked Jim to invest $10,000 in opening a coaching franchise – a staggering sum at the time. When Jim hesitated, Tony hit him with a question that rewired his entire perspective:
"Do you want $10,000 to be a lot of money for you for the rest of your life?"
That single question shattered his limiting belief. The real shift wasn’t in his bank account—it was in his mindset. If $10,000 always felt like a lot, he’d stay stuck. But if he expanded his financial comfort zone, he could unlock limitless opportunities.
This is how you raise your financial thermostat: Stop seeing big investments as expenses. Instead, ask: "How much $$$ can this make me?" Maybe you can 3X, 5X, even 10X your initial cost!
I see this shift all the time in business coaching. Entrepreneurs who once hesitated to invest in growth, with the right guidance, start making bold, strategic moves—doubling, even tripling their revenue.
It’s never just about the money—it’s about the transformation that happens when you stop playing small and start thinking like a true business leader.
The moment you stop fearing the price and start focusing on the potential, everything changes. That’s when you break through. That’s when you start playing in a bigger league.
Remember, it's not what you do but how you do it! Style supersedes everything!
As always, I am here to help you get ridiculously loyal customers, so let's get to it!
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