Leave a Lasting Impression on Your Customers
We spent so much money on marketing and advertising, all hoping to leave a lasting impression on our customers so that they remember us the next time they need our services. Yet no one realizes the power of scent.
Here is my quick and quirky video where I quickly point out on a high level why scent is essential to implement in your business.
Want to go a little nerdy with me?
Researcher Christina Zelano, PhD found out of all the sensory, olfactory system is most strongly connected to the hippocampus (the part of the brain that focuses on memory and behavior) exactly want we want our buyers to associate our brand with! In fact, we can recall scent with 65% accuracy after one year!
Want some examples?
Equinox’s steam rooms | Marriott Hotels | Apple Stores | Abercrombie & Fitch | Caesar’s Palace Casino | NEMA Leasing Company
Homework:
Think of ways to create a signature scent in your company’s brand and see the magic of how quickly people will associate your scent to your brand!
Not sure, what is the best way to harness the power of scent in your company? Message me. I got you!