Have you noticed when you see a mascot, you instantly know the company?
That's the magic – and it's a cash magnet! (I think that rhymed, no?) For small business owners like yourself, having a mascot is turbocharging your profits.
Here is why and how to capitalize on that:
1. Captivating Customers:
Mascots bring the fun and interactivity to your store, creating a delightful atmosphere that keeps customers engaged and excited, ultimately leading to increased sales.
Fun Fact: Mascot ads are 37% better at conquering market share (Uneeq).
2. Loyalty that Lasts:
Mascots forge emotional bonds, making customers swoon and come back for more.
By the Numbers: Emotionally hooked customers are 306% more likely to stay true, jackpot! (Bond Brand Loyalty)
3. Traffic Magnet:
Just having a mascot works like a charm, luring in folks for a selfie or out of sheer curiosity.
Stats to Back It: A mascot means a 20% sales boost, according to the International Council of Shopping Centers.
4. Storytelling Superpower:
Mascots spin tales that stick, creating that warm fuzzy feeling that keeps customers hooked.
Numbers Don't Lie: Mascot-infused content is 35% more memorable and scores 47% higher on engagement (kudos to Content Marketing Institute).
Quick note on when a mascot might NOT be the right move for your business!
If you're the face of the biz, such as a medical clinic, a regular mascot might steal your thunder. In which case, its better to opt for a cute cartoon version of you to – keep the personal touch intact.
Now have some fun and create a mascot for your company and watch your company boost in profits.
Need help with the perfect mascot?
As always, I'm here to help you get ridiculously loyal customers so give me a shout! I love to hear from you!
