The decision to temporarily close your business isn't an easy one; it's a tough pill to swallow. The fears of an unknown future can keep any sane person up at night.
However, in every situation, there is an opportunity; you just need to see it and seize it. Human nature, after all, is to desire what we cannot have. Temporarily closing your business will create that sense of scarcity.
So, let's double down on that and create the desire for customers to crave your business despite the temporary closure.
Step 1: Notify your customers in advance about the temporary closure, explain why it is happening, and infuse a sense of urgency with a countdown. Transparency builds trust, and involving customers may yield solutions for a quicker reopening.
Step 2: During the closure, keep customers engaged through social media, newsletters, etc. Treat it like a long-distance relationship, sharing throwback posts, updates, and expressing gratitude for their support. This not only keeps the connection alive but also builds anticipation for the reopening. Seek feedback from customers, asking about their favorite aspects and future expectations. This not only makes them feel valued but also provides insights for a stronger comeback.
Step 3: If possible, operate a portion of your business online or at another location. Inform customers and those who continue to buy services from you, offer exclusive bonuses as a token of appreciation for their loyalty during this temporary closure. This fosters goodwill and maintains excitement for the eventual return.
Step 4: Now, when you have clarity on the reopening date, start teasing your customers about future plans, build anticipation, and plan a grand comeback. Engage not only your usual customers but expand your reach to other communities. Plan a series of exciting events for the opening week based on customer preferences. Be original and create memorable experiences, such as ordering a harpist, a food truck, or a massage chair – something unexpected that gets people excited.
Remember, closing temporarily isn’t a pause on your business; it's an opportunity for a winning comeback. Approach it with grace, gratitude, and a promise of return. By doing so, you retain the spirit of your business and the loyalty of your cherished customers. Here's to resilience, here's to your business legacy! 🌟
Its not what you do, but how you do it! Style supersedes everything! As always I here to help you get ridiculously loyal customers so lets get to it!
