top of page

The REAL UNFair advantages


As a small business owner, you possess a unique advantage over your competitors. It's crucial to pinpoint and capitalize on this advantage to boost your revenue and potentially dominate your market.




Let's explore your list to identify your true UNFAIR advantage and pave the way for your success:


  • Exclusivity: What sets you apart from the competition? Embrace your uniqueness and witness your customer base flourish.


  • Top authority in the field: Do your customers recognize you as the expert in your niche? Elevate your authority and instill confidence in your customers.


  • A team that everyone wants to be on: Does your team culture radiate positivity and energy? Let this infectious vibe draw customers to your business.


  • Returning customers: Treat your repeat customers like family. Consistently exceed expectations and foster genuine trust and loyalty.


  • Right celebrity endorsement: Identify influencers who align with your values and have the power to amplify your brand's reach.


  • Large network effects: Maximize the potential of your network. Nurture connections, foster relationships, and let word-of-mouth drive growth.


  • Community: Embrace your community and turn them into your biggest supporters. Show up, give back, and thrive as an integral part of your community.


  • Great SEO rankings: Optimize your customer journey post-SEO click. Plan each step meticulously to ensure seamless engagement and retention.


  • Tons of money: While resources matter, it's your creativity and resilience that truly set you apart. Embrace agility and innovation to overcome any challenge.


  • Values demonstrated repeatedly: Let your values guide every aspect of your business. Stay authentic, and watch as your values resonate with customers, setting you apart from the competition.


Which one is strongest for your business? Pick one and Identify it!


Now you know it, embrace your unfair advantage and unleash its full potential. Stop comparing and start leveraging what makes you unique. Your journey to success begins now—how far will your advantage take you?


Remember, it's not what you do but how you do it! Style supersedes everything!

As always, I am here to help you get ridiculously loyal customers, so let's get to it!




bottom of page