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Why Your Business Can Thrive Without Tech

I was at a party in Silicon Valley; I recently met Marcus, an experienced catering business owner with two decades of insight. He's seen a shift in customer expectations, particularly in the last 5-10 years.

During this time, catering businesses embraced digital tech with flashy online features. Our friend, a small business owner without the latest tech, couldn't keep up and lost a good chunk of these clients.

Here's the twist: those who flocked to high-tech eventually circled back to him. Why? They craved the personal touch, genuine human interaction, and a deep understanding of their needs.

They returned because they trusted him. He had a system ensuring personalized care no high-tech competitor could replicate.

What can we learn? Tech can't replace a fantastic customer experience. Customers might say they want one thing, but deep down, they desire something different.

This story reinforces the importance of staying true to your business's core values and consistently delivering delight to your clients. When you consistently delight your customers, you create ridiculously loyal ones who stick by your side through thick and thin. Now, that's the ultimate recipe for success! 🍒✨


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